Pink for the Win!

by Rosa Colucci


FEBRUARY 13, 2024

Pink isn’t just for Barbie!
For many, the color is associated with all things feminine. It is a shade that is associated with kindness, love, and is known to encourage creativity. Brighter shades of pink including fuchsia and bright rose are linked to higher energy and confidence.

In Europe, soft pinks are used as a neutral backdrop and can be found on exterior buildings, lively front doors, and five-star hotel rooms. In the paint world, 2024 Color of the Year (COTY) palettes are all showing soft pinks and muted mauves as we look to embrace more color.

Behr’s pick “Malted N160-2” is the perfect counterpart in a home shown with black windows, soft gray, and wheat tones.

Glidden and PPG’s COTY “Limitless PPG 1091-3,” a soft yellow, is shown with pink accents on furniture, cabinetry, and accent walls for a perfectly mid-century modern vibe. The new palette includes “Subdued PPG 1015-4,” a Merlot-based undertone, perfect for bedrooms and warm-toned woods.

Farrow & Ball has long been associated with historic colors borne from their English roots. They have never shied away from color and look no further than “Sulking Room Pink No. 295” for a muted pink that is perfectly paired with masculine grays, blacks, and creams. One of their richer shades, "Rangwali No. 296” has been making its way around Instagram on cabinets and in pantries for an invigorating switch.

One of the newcomers into the area, Claire Paint is making waves for a curated, muted palette that features a perfectly French-feeling “Wing It” — it’s the perfect neutral for any space that needs a hint of warmth.

Benjamin Moore is featuring “Frosted Cafe” a tinted white with decidedly pink undertones on their homepage while “Teacup 2170-50” and “Pristine OC-75” round out their 2024 COTY Collection.

All of the paint companies have low VOC products and ZERO VOC Products available. Check their websites and search “Low VOC” for complete product lineups. If a complete room is just too much, think about painting a front door, outside furniture, or even an accent wall in an office or kitchen. The punch of color is sure to liven up the conversation for all.


Rosa Colucci is a Color Educator for PPG Paints and a regular contributor to The Green Voice/